This is a great question, and the answer will be different for every website. Obviously the goal is to get your website to rank as high as possible so that customers will find you. Best Websites will do a lot of Search Engine Optimization on your website, including choosing your keywords and meta descriptions for each page, labelling your images with alt tags, adding links, and much more. Go here for more details of what we will do for you.

But unless your website is bigger and better than your competitors, your location is closer to the person searching, and you have lots of excellent reviews, etc, you will probably not rank higher than them. In this case you may wish to pay for Advertising.

Should I Pay For Google Ads?

Special Offer $600 in Google Ads for new clients. You must spend $600 within 60 days, and then they will then apply a bonus credit of $600, which must be used within the next 60 days. So you will get $1200 worth of Google Ads for a cost of $600. You must be careful to cancel after the 60 days, or Google will keep taking money from you.

  • Reach: Google is the most widely used search engine in the world, with over 5 billion searches per day. This means that there is a high likelihood that your target audience is already using the platform to search for products or services like yours.
  • Targeting: Google Ads allows you to target your ads to specific demographics, interests, behaviors, and even locations. This means you can reach the people who are most likely to be interested in your product or service.
  • Cost-effective: Google Ads can be very cost-effective, especially compared to traditional advertising methods like TV or print ads. You can set a budget that works for your business and only pay for the clicks or impressions that your ad receives.
  • Flexibility: Google Ads offers a variety of ad formats, including text ads, image ads, video ads, and more. This allows you to experiment with different formats and see what works best for your audience.
  • Measurable results: Google Ads provides detailed analytics for your ads, allowing you to track things like clicks, impressions, and conversions. This data can help you optimize your ads for better results.

Overall, Google Ads can be a powerful tool for businesses looking to reach new customers and grow their brand. However, it's important to have a clear strategy and budget in place before getting started to ensure you get the most out of your advertising efforts.

Go to ads.google.com in your browser and be sure to read How It Works, Cost, etc

The nice thing about Google Ads is that they will help you set it up. You can phone them at 1-844-201-2399 or Chat, Monday to Friday 9AM to 9PM ET, but make sure you understand exactly what you are getting, and how to control your account, so you don't get charged without realizing it. Put notices in your calendar and set Alerts so that you stay on top of it.

You may want to watch this YouTube (US) 2023 Google Ads Tutorial before you get started.

Why Should I Advertise on Facebook?

  • Large user base: Facebook has over 2.8 billion monthly active users, which means there's a high likelihood that your target audience is already using the platform.
  • Targeted advertising: Facebook allows you to target your ads to specific demographics, interests, behaviors, and even locations. This means you can reach the people who are most likely to be interested in your product or service.
  • Cost-effective: Facebook ads can be very cost-effective, especially compared to traditional advertising methods like TV or print ads. You can set a budget that works for your business and only pay for the clicks or impressions that your ad receives.
  • Multiple ad formats: Facebook offers a variety of ad formats, including image, video, carousel, and more. This allows you to experiment with different formats and see what works best for your audience.
  • Easy to track results: Facebook provides detailed analytics for your ads, allowing you to track things like clicks, impressions, and conversions. This data can help you optimize your ads for better results.

Overall, Facebook advertising can be a powerful tool for businesses looking to reach new customers and grow their brand. However, it's important to have a clear strategy and budget in place before getting started to ensure you get the most out of your advertising efforts.

Yelp Ads

Special Offer $300 in free credit when you buy Yelp Ads. They only give you a few hours to accept this "deal".

  • Yelp has a large user base.
  • Yelp allows businesses to target their ads to specific demographics, locations, and search terms.
  • Enhanced listing: Yelp ads can include additional information about your business, such as photos, menus, and promotions.
  • Having a presence on Yelp, and especially having positive reviews, can help establish your business's credibility and trustworthiness in the eyes of potential customers.
  • Yelp's advertising options can be relatively affordable compared to other forms of advertising, and you can set a budget that works for your business.

BUT it's important to note that advertising on Yelp may not be the best fit for every business, and it's important to carefully consider the costs and potential benefits before making a decision. Your business should already have a strong online presence and positive reviews before investing in Yelp advertising, as these factors can significantly impact the success of your ads.

Before making any decisions you may wish to consider asking an SEO Company for their advice. Best Websites recommends TWO companies. Read about them here.