This is a great question, and the answer will be different for every website. Obviously the goal is to get your website to rank as high as possible so that customers will find you. Best Websites will do a lot of Search Engine Optimization on your website, including choosing your keywords and meta descriptions for each page, labelling your images with alt tags, adding links, and much more. Go here for more details of what we will do for you.
But unless your website is bigger and better than your competitors, your location is closer to the person searching, and you have lots of excellent reviews, etc, you will probably not rank higher than them. In this case you may wish to pay for Advertising.
Should I Pay For Google Ads?
Special Offer $600 in Google Ads for new clients. You must spend $600 within 60 days, and then they will then apply a bonus credit of $600, which must be used within the next 60 days. So you will get $1200 worth of Google Ads for a cost of $600. You must be careful to cancel after the 60 days, or Google will keep taking money from you.
Overall, Google Ads can be a powerful tool for businesses looking to reach new customers and grow their brand. However, it's important to have a clear strategy and budget in place before getting started to ensure you get the most out of your advertising efforts.
Go to ads.google.com in your browser and be sure to read How It Works, Cost, etc
The nice thing about Google Ads is that they will help you set it up. You can phone them at 1-844-201-2399 or Chat, Monday to Friday 9AM to 9PM ET, but make sure you understand exactly what you are getting, and how to control your account, so you don't get charged without realizing it. Put notices in your calendar and set Alerts so that you stay on top of it.
You may want to watch this YouTube (US) 2023 Google Ads Tutorial before you get started.
Why Should I Advertise on Facebook?
Overall, Facebook advertising can be a powerful tool for businesses looking to reach new customers and grow their brand. However, it's important to have a clear strategy and budget in place before getting started to ensure you get the most out of your advertising efforts.
Yelp Ads
Special Offer $300 in free credit when you buy Yelp Ads. They only give you a few hours to accept this "deal".
BUT it's important to note that advertising on Yelp may not be the best fit for every business, and it's important to carefully consider the costs and potential benefits before making a decision. Your business should already have a strong online presence and positive reviews before investing in Yelp advertising, as these factors can significantly impact the success of your ads.